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21621 NE Butler Market Rd

21621 NE Butler Market Rd

April 6: New listing at $2,900,000
April 25: Price drop to $2,750,000
May 9: Price drop to $2,450,000
June 2: Price drop to $2,425,000
June 18: Price drop to $2,250,000
August 17: Terminated, Ladd Group hired
August 19: Re-launch at $2,250,000
September 30: Closed $2,000,000

This client originally listed with another broker and after 4 months of showings and price reductions totaling more than 20%, the seller approached us about switching to the Ladd Group. We heard from them that their biggest concern was to get the home sold and they didn’t want to continue to let the listing drag on indefinitely. It was our suggestion that we relaunch at the same price, but pair it with new photos, a video highlighting the home and property, and high level marketing and outreach. The decision to keep price steady was with the assumption that someone who had previously seen it would likely make an offer lower than asking, and so to lower price further would just lower their offer further. The strategy worked and the seller received an offer and closed the sale 42 days later.

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