Selling a Bend Spec Home Above List Price – 63181 Via Cambria

The LG team was approached by a well-regarded real estate investor and developer in the region, to strategize the sale of a spec home he had recently completed. The property had been listed intermittently over a period of three months, yet it remained unsold at a price point above what the market would bear. Recognizing the opportunity to elevate the property’s presence, the team met with Fred at the spec home for an in-depth consultation, sharing insights on how targeted marketing would amplify the home’s unique appeal.

The marketing strategy was designed to create maximum visibility and engagement. Leveraging the extensive LG database, Sotheby’s International Realty network, and precision-focused social media campaigns, the marketing team crafted a narrative that showcased the allure of the home, its neighborhood, and the Bend lifestyle. This targeted approach aimed to engage potential buyers who value both the architectural elements of the property and its surrounding community.

The seller set a clear goal: a sale within 90 days. With an adjusted list price of $1,195,000, the property received strong interest from the outset. Within the first weekend, two competitive offers were received, resulting in the home going under contract at $15,000 above list price. The campaign’s success in generating high-quality engagement and securing a favorable sale price underscored the effectiveness of the strategic marketing approach. The seller expressed high satisfaction with the comprehensive marketing execution and the successful sale outcome for this property.