- 16-Unit Townhome Complex in Prime Eastside Location.
- Targeted Out-of-State Investors Using Commercial-Grade Marketing.
- Offer Secured After Approximately 40 Days.
- Negotiated Through Buyer Concerns to Achieve Comfortable Terms.
- Successfully Closed with 1031 Exchange Buyer.
Positioning a 16-unit townhome investment adjacent to Bend’s medical corridor required more than traditional marketing—it demanded a nuanced understanding of multi-family assets, tenant performance, vacancy dynamics, and investor expectations. At 2300 NE Holliday, The Ladd Group developed a targeted strategy aimed at out-of-state 1031 Exchange buyers, leveraging detailed lease analysis, market-driven vacancy insights, and customized financial positioning to showcase the asset’s long-term value.
After approximately 40 days, we attracted an out-of-state investor from California. Negotiations brought the parties close, but when the buyer hesitated, our strategic re-engagement secured renewed confidence and led to a successful closing at terms favorable to both sides.
This sale underscores the critical role of tailored investment marketing, high-level asset positioning, and persistent negotiation in successfully closing sophisticated multi-unit properties.